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Web Hosting - All About Domain Names
"What's in a name?" Shakespeare asks in Romeo and Juliet. In the case of your web site the answer is: quite a lot.
A domain name is the English (or other) language designator for your site. Because of the way the Internet functions, that name is associated with an IP address, a numeric identifier that computers and network components use to connect a browser to a web site.
It's not mandatory that a site has a name. But directing visitors by IP address can quickly generate difficulties. Having an IP address IS mandatory, since it's ultimately the way a web site is located by other computers and network software.
In the early days of the Internet the name was chosen carefully in order to help a person remember the URL. That made it easier to type, too. With hotspots on a page, great search engines, social networking and other contemporary tools, that's not as important now.
But from a marketing perspective, it still helps to have a good name. It's still beneficial to have a site called 'CheapTVs.com' if what you sell are inexpensive TV sets. Calling your site, 'InexpensiveElectronicVisualDisplayDevices.com' may describe your business in some way, but it's a little harder to refer a new person to your site.
Which name you choose can, therefore, affect how much traffic your site gets, how soon. Sooner or later, if you have information and/or products/services that people want, word will get around. But having a good name can certainly help. Love them or hate them, the Google company chose well.
Of course, the fact is that there are millions of web sites around the world. That means, you don't necessarily get the name of your first choice.
ICANN (Internet Corporation for Assigned Names and Numbers) is the internationally recognized authority for managing IP addresses across the worldwide Internet, along with the top-level domain name-parts (.com, .net, .org, .edu, and so forth). But registering a name is done by simply contacting any of a hundred organizations that work as intermediaries to establish and track the names.
GoDaddy, Register.com, Network Solutions and a great many others provide the service for anywhere from free to a few dollars per month or year. You contact them by navigating to their web site. Then, using a feature they all provide, you can select a possible name. They use something called whois and other software to determine if the name is already claimed. Or, you can check yourself at www.whois.com. Registration is for a limited time, but typically renewable in perpetuity provided you pay the (usually annual) fee.
You may have to go through several choices to find a domain name that isn't already in use. With so many millions of sites, the odds of you getting your first choice is slim, unless you have a highly unusual imagination. But, it's also true that domains tend to die or expire. As they do, the name becomes available for use by someone new.
A method for getting on a 'waiting list' is available. You register the name you want and if and when the name becomes available, you are offered the chance to claim it. Naturally, there's competition even on the waiting list for 'good' names. There are many different ways of establishing priority that vary by company. At any given time there are thousands of so-called auctions going on to bid on names.
Give some thought to your new domain name and research its availability, but don't stress over it. The name isn't everything. After all, if Google had built a search engine that delivered usable results only 10% of the time, their name would be mud.
Web Hosting - FTP and Other File Transfer Tools Anything related to the Internet or computers is bound to introduce technical issues pretty soon. One of the earliest that novice web site owners encounter is FTP, which is an acronym for File Transfer Protocol. Seeing it spelled out, it's easy to see why those in the know quickly move to speaking in short hand. The reason web site owners soon will (or need to) become familiar with FTP is obvious to anyone who has built a site on a remote server. You have to have some way of getting the files to the remote computer and FTP is one of the most common tools. It's also one of the simplest and most efficient. FTP is composed of two parts: the client software and the server software. It's similar, in a way, to talking to someone on the phone who writes down everything you say. You (the client) make a request ('transfer this file to the server') and the listener (the server) takes the request and acts on it. That request to copy a file from a local computer to the remote one is carried out (often 'under the covers') by a PUT command, as in PUT this there. You create the web page (in the form of a file) and then PUT the file on the server. To move a file in the opposite direction, from the remote server to your local computer, your client software issues a GET command. Many FTP clients have graphical interfaces, similar to Windows Explorer, that allow you to drag-and-drop or otherwise copy the file without ever seeing the actual commands that carry it out. But it's helpful sometimes to know what goes on underneath. In tricky cases it can be an advantage to use a command line interface (in Windows, the 'DOS box', with a similar interface familiar to most Linux users). Knowing the commands and being able to use them in the command line form can sometimes help you diagnose what is going on when the graphical tools misbehave. But FTP is not the only way to get a file from here to there. In fact, your browser moves files around from a remote computer to your local one all the time. In most cases, when you type in or click on a URL, what happens under the covers is in essence a file transfer process. The web page is transferred from the web server to your local computer then displayed by the browser. Alternatively, you can sometimes even email a web page/file from your local computer to the remote server, then use an email client on the server itself to get the file and put it in a folder. That requires that you have some form of access to the remote computer. But there are many ways of doing that, such as in-built utilities in the operating system or using commercial remote control programs. Those alternatives can be helpful to know in cases where the FTP file transfer process is misbehaving. Having more than one way to accomplish the task helps you diagnose what might be going wrong. It also helps you get the job done when the usual tools aren't cooperating. The more you learn about these sometimes puzzling acronyms, the easier you can accomplish your own goals.
Judging by Appearance – It Happens in the Workplace This is one of the old sayings that really does come true, the clothes do make a person. What does it mean? For many people, it means that people judge by the clothes you wear. This is especially true in the workplace, but also for everyday life. Many companies nowadays have a dress policy in place to keep the appearances at work up. Reasons why companies have dress policies are of a great variety. Here is a review. One of the biggest reasons for companies to require nice appropriate clothing at least in their office area is visiting customers. If your employees need to be in contact with customers on daily or weekly bases or if customers do visit your offices in general, it is important that your employees make a good first impression. First impressions are very much guided by what you are wearing, your facial impressions and body posture. Therefore, if your customer see your employees working on their desks, it is important that the employees are dressed appropriately. For most workplaces this means a button down or polo shirt, dress pants or casual dress pants. In some instances, it is important for the employees to wear a tie and suit. For women, the codes are equivalent what the style of the clothing is referring to. Imagine what would happen if a customer comes into a company and the employee receiving the customer wears dirty, spotty, old and ripped clothes. In society that does not make a good impression, then the customer will most likely not want to do business with you. Another reason of why companies and employers would judge by your appearance is called professionalism. In the picture of professionalism at the workplace includes good appropriate clothing. It belongs to being a good employee as much as doing your job right and being polite and respectful to your boss and colleagues at your workplace. In society much is judged by the way you dress. If you have ever walked into one of the better department stores with a set of old, worn clothes, what kind of response do you get from the sales person? Often times they think you do not have enough money to buy here anyways and that is the way they treat you. They may not even give you the time of day, even if you have a lot of money. They judge you by what you have on and this is certainly the case in the workplace as well. If you want to project a good image, then take a good look at what you wear before you step out of your door in the morning. There are many places where a dress code is required or expected, such as the church, the opera, the theater, better restaurants and many other places. The workplace is just one of many and whether you like it or not, appropriate clothing is what can make or keep you get the job. Many Internet sites, books and people that offer advice on interviews and getting that job, will emphasize the importance of nice appropriate clothing and the impact it can have when you wear something that stands out from the crowd. Most people have been raised to think that proper dress attire is what you should wear at work, but for some it still is more a mystery to them than anything else.